AI Ads Technology
We use AI to generate, test, and optimise ad creative across paid social and search — at a tempo a human-only team can't match. The output is measurable: more variants tested per week, lower cost per result, faster learning loops.
The full creative-to-measurement loop.
Creative generation, on-brand
Brand-tuned AI pipelines that generate ad copy, image, and short-form video variants — at volume, without losing the brand voice.
- Tone, palette, and visual style locked from a brand book
- Static, motion, and UGC-style outputs
- Iterates against live performance data, not gut feel
Campaign optimisation
Always-on optimisation across Meta, Google, TikTok, and emerging channels. We treat the ad account as a system to be tuned, not a button to be pushed.
- Audience and placement experimentation
- Bid-strategy and budget reallocation cadence
- Creative refresh cycles tied to fatigue signals
Measurement & attribution
Honest measurement: server-side tracking, incrementality tests, and reporting that maps to revenue — not vanity engagement metrics.
- Server-side conversion events (CAPI / Enhanced Conversions)
- Holdout-based incrementality measurement
- Weekly report that names the metric and the next bet
Experimentation programme
Structured experimentation: hypothesis, test, read, repeat. We don't just "try things" — we run a programme.
- Backlog of ranked hypotheses, refreshed weekly
- Test-and-learn cadence with documented results
- Wins propagated across the account; losses retired fast
Where the work runs.
We treat channels as substitutable — what wins is creative against the right audience, measured well.